To connect your business with the end user. To achieve this, we use a user-centric approach and conduct UX research to find a happy medium between your business goals and the user’s needs. We research, prototype, and test to develop a beautiful UI that is a perfect bridge between brain and machine.
The key to developing a proper UX is understanding human behavior. We first begin by gathering all the information available about your company. We collect this data to develop a digital persona of your company and to be able to better understand who the target audience is. Once we have developed baselines we then can get started on properly developing UX that fits your company’s needs.
Using the data that we collected from the research stage, our team creates a prototype using state of the art tools. These tools include Adobe XD, Illustrator, and Photoshop. XD allows us to create a shareable link which we can share with the customer for rapid prototyping. The customer can interact with the UI and write comments. This technology allows us to have constant and rapid feedback allowing the proper UI to be designed for the project.
User Testing is a continuous process until the final product is established. For every prototype that is made, it must be tested. Company’s can either choose to define the tests or they can rely on us to design the tests. We can conduct advanced online testing on sites such as maze.co or conduct in-person tests and surveys.
The first step in this process is to have our UI/UX team design what the base screens should look like and the interactions that they should have. The UI/UX team designs these screens in a platform called QT. Once they are done, then they pass it on to the engineers. The engineers write the backend software to make the front-end UI work. During this process there is constant iteration and discussion between the engineers and the UI/UX team.
Try some of our work
Here are a couple of sample UI's to interact with
Welbilt BIC machine Case Study
Welbilt, Inc. is a commercial foodservice equipment company that designs, manufactures, and supplies equipment for the global commercial foodservice market which are used by commercial and institutional foodservice operators including full- service restaurants, quick-service restaurant (QSR) chains, hotels, resorts, cruise ships, caterers, supermarkets, convenience stores, hospitals, schools, and other institutions. Their goal is to provide a single kitchen ecosystem, with customized system solutions that meet their customers’ everyday needs.
When BlueSparq started working with Welbilt, they were using outdated and counterintuitive UIs across all of their products. The UI’s proved hard to use for new users and each element was indistinguishable in terms of function. They originally contacted us to redesign one of their UI’s for their FreshBlender. In the end, we ended up implementing this new UI across all their brands but maintained the focus on the FreshBlender.
The UX was completely redesigned to be user-oriented. We designed a simple, clean, and consistent look and feel. This included establishing standard color palettes, icons, and font styles. All element were designed to meet current usability and accessibility standards.
Software Application Architecture
OEM Software Development
- Design a UI following the company GUI principles
- Renovate the UI and UX to be distinguishable from the old UI.